DESIGN BEYOND VISUALS

Designing how structure, behavior, and interaction shape meaningful experiences.

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/ Ganesha Karya Awardee - Diponegoro UX Competition Champion (UNDIP, 2025)

/ Ganesha Karya Awardee - Diponegoro UX Competition Champion (UNDIP, 2025)/ National-level UX case competition

(2025)

/ National-level UX case competition(2025)

Jasonworksacrossearly-stageideasandestablishedsystems,turningcomplexrequirementsintoclear,buildableoutcomes.

Featured projects

Hunch — Designing a Food Discovery and Collection Experience

Hunch is a mobile food-discovery and collection experience that lets people identify the food they encounter, uncover what makes it unique, and grow their collection one Hunch at a time.

Product Design•Brand Direction•Usability Testing

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TemuKerja — Reducing Interaction Demands Across the Job-Search Journey

An undergraduate thesis developed through user research and three rounds of formative usability testing with novice job seekers.

UX Research•Usability Testing•Job Portal

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MULTI Toys — Structuring Collectible Shopping Through Clearer Discovery and Purchase Cues

A responsive e-commerce redesign spanning the homepage, catalog, product detail, cart, checkout, and supporting shopping flows.

Redesign•E-commerce•Responsive Web

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MULTI Toys — Designing Wholesale Ordering for Bulk and Repeat Purchases

A business purchasing experience built around larger order quantities and recurring wholesale workflows.

Wholesale UX•Complex Flows•Repeat Ordering

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Makmur — Building Consistency Across Design Systems and Responsive Product Experiences

Product work across multiple web and desktop initiatives during my internship, from reusable components to responsive interface behavior.

Design Systems•Responsive UI•Internship

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Centre Point Medan — Designing Digital Wayfinding for Mall Navigation and Tenant Discovery

A kiosk-based directory experience connecting floor navigation, tenant information, and destination finding within a large shopping mall.

Digital Wayfinding•Kiosk UX•Mall Directory

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Navika — Designing a More Transparent Job Discovery Experience

A job-platform concept developed for a national design competition around clearer opportunity information and sustainable career exploration.

Job Discovery•Information Transparency•Competition

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Posts

Sharing UI/UX fundamentals and product thinking with first-semester students through workshop.

Dec 2025

STEI-K ITB

Champion of Diponegoro UX Competition (DUC) 2025.

Sep 2025

UNDIP

Product Design internship with Makmur’s product team.

Oct 2025

Makmur

National finalist at GEMASTIK XVII UX Design Competition.

Sep 2024

GEMASTIK XVII