Jason Jahja.
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Centre Point Medan — Designing Digital Wayfinding for Mall Navigation and Tenant Discovery

cpm

Shopping mall with a wide variety of retail, dining, and entertainment tenants.

Product

Wayfinding & Directory System

Role

Product Designer (End-to-end)

Timeline

Feb 2026 - Mar 2026

project image

CPM Digital Wayfinding & Directory

Context

This project was commissioned to design a digital mall directory & wayfinding experience for a landscape-oriented kiosk display, helping visitors quickly locate stores and facilities while integrating promotional content and mall advertisements into the experience.

Understanding Directory Systems

Existing mall directory experiences were reviewed to understand how information is organized within public kiosk environments. The observations highlighted common approaches for destination discovery, location awareness, and navigation, helping inform the direction of the final solution.

insight
1

Category-based organization helps visitors discover stores and facilities more efficiently.

2

Visual cues such as color coding can improve information scanning and recognition.

3

Clearly indicating the user's location provides essential spatial context within the directory.

4

Layering information helps reduce visual complexity and supports focused decision-making.

Final Design

The final design translates these observations into a unified directory and wayfinding experience, helping visitors discover destinations, understand their surroundings, and navigate the mall more confidently.

Supporting Destination Discovery

Visitors should be able to browse stores and facilities efficiently without having to process excessive amounts of information at once. Organizing destinations in a structured and familiar way can help reduce effort during exploration.
insight
1

Stores and facilities are organized into familiar categories, making destinations easier to discover and browse.

2

Recognizable icons enable faster category recognition and reduce scanning effort.

Improving Spatial Understanding

Effective maps rely on clear hierarchy and orientation cues that help visitors understand their location and navigate the surrounding environment.
insight
1

A clear “You Are Here” indicator helps visitors quickly understand their position within the mall.

2

The 3D isometric map makes it easier to relate on-screen information to the physical environment.

3

Highlighting the selected destination improves map readability and reduces visual searching.

4

Adjustable map zoom supports both high-level orientation and detailed route exploration.

Supporting Route Interpretation

Identifying a destination is only one part of the experience. Once visitors find where they want to go, the system should seamlessly transition into navigation guidance that helps them reach their destination.
insight
1

A QR code allows visitors to continue navigation seamlessly on their mobile devices.

2

Step-by-step directions break navigation into simple instructions that are easier to follow.

Integrating Promotional Content Seamlessly

Promotional content should remain visible without disrupting navigation. A dedicated space for advertisements helps support business needs while maintaining a clear and focused directory experience, in line with the project requirements.
insight
1

A dedicated promotions section supports business needs without competing with navigation.

2

Contextual promotions help visitors discover relevant offers while exploring stores.

Outcome

By reducing uncertainty during navigation and making information easier to access and interpret, the experience aims to help visitors move through the mall with greater confidence. Promotional content is also integrated in a way that supports business objectives without disrupting the primary navigation journey.
insight

Reflection

One of the key lessons from this project was recognizing that navigation extends beyond maps and directions. Effective wayfinding depends on how clearly users can understand their surroundings, interpret information, and transition from exploration to movement. Future iterations would focus on validating these design decisions through real-world observation and user testing.

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