PT. Kencana Jaya Persada Corporate Website (0–1)

As a growing company, PT. Kencana Jaya Persada requires a digital presence to communicate its services and capabilities.

Without a structured platform, visitors may struggle to quickly understand what the company does or build trust.

Explored how corporate websites communicate services and establish credibility through structure and content.

Insights from these references informed a clearer information hierarchy and content flow, shaping how the company is presented to visitors.

While the design establishes a clear structure and presentation, its effectiveness ultimately depends on how users interact with the website in real scenarios.

A key next step would be implementing product analytics to track user behavior, such as how users navigate between sections, where they drop off, and which content receives the most attention.

These insights would help validate whether the information structure aligns with user expectations, and identify areas where clarity or navigation can be further improved.